Alliance Venture invests in Kolonial.no

Kolonial.no has raised MNOK 12 in a seed round led by Alliance Venture. Kolonial.no is experiencing rapid growth in an underserved segment of the Norwegian e-commerce market. The total market for groceries in Norway is around NOK 160 billion, with an estimated 0,1% of this sold through online players. In comparable markets, like Sweden and the UK, the market penetration is much higher.